Microsoft
Microsoft has made effective use of E3 in recent years. Using the stage to redeem themselves in the eyes of their fans.
The reveal of the Xbox One didn’t go over all that well for many to say the least. Unclear communication regarding its capabilities and ability to share games was a major concern. Sony saw blood in the water and used Microsoft’s missteps in the reveal as an opportunity to spike the football. All of this was a major factor in Sony’s early success.
Fast forward and you have two stunning E3 press conferences headed by Phil Spencer. In particular, E3 2015 introduced a plethora of new features to the console while also setting up a very impressive lineup for the future. Deals with Capcom, EA, and Platinum Games, as well as backwards compatibility and a new Preview Program helped to push the Xbox One into the spotlight after a long stretch of existing in Sony’s shadow.
While the console still hasn’t exactly caught up to the PS4, it has been steadily gathering favor and steam. The pressure is still on the Xbox One though as the industry inches closer and closer to this year’s ever important holiday season. With many of the games shown last year having been delayed, and the still fresh PC initiative underway, fans are curious to see what they’ll show next. Can Microsoft use E3 2016 to keep up the momentum? That’s the only thing they’ll have to prove going into this year’s conference.
