Skins, Skins, Skins
This one seems like a bit more of a stretch, but also not. Overwatch is defined by its characters, and being a multiplayer game, there’s nothing more fun than dressing up these costumed weirdos in even weirder outfits. Since everyone loves to take pictures of these guys and put them up on social media, what’s a few more skins and poses to add to the mix? After all, it won’t really hurt anyone, and will keep them trending on Twitter for a couple days.
Now on one hand, they don’t need to do all of this teasing just for some skins and poses. On the other hand, this game is big enough to where they can handle future developments however they well please. If they want to build up hype for new skins like Genji’s prototype body as seen in the recent comic, or the blue and gold that Mercy, Tracer, and Torbjorn are seen wearing at the end, they’re totally gonna do that. Who knows, maybe the other characters will receive some London-themed outfits as well, or ones related to the Omnic hostage situation.