7. Square Enix
Square Enix’s presentation contained two cardinal flaws: it was too safe and too short. Throughout the conference, we couldn’t shake the feeling that Square Enix just wasn’t confident in its lineup. Aside from Shadow of the Tomb Raider, not a piece of gameplay was to be found. The conference was just trailer after trailer, mostly of games we already knew about. And most of these trailers had already been previewed in other presentations. No fanfare, just trailers that lacked any of the pomp and circumstance deserving of E3.
The producers of Square Enix’s conference tried to salvage it with a narration by Keith David, and he’s got one of those voices that could make reading from a phone book entertaining. The man is nothing if not talented and has quite a few famous roles under his belt, including Dr. Facilier from The Princess and the Frog, Captain David Anderson from Mass Effect 1-3, The Arbiter from the Halo franchise, and Goliath from the old Disney cartoon Gargoyles. However, not even David’s delicious delivery could save this ultimately disappointing, but thankfully un-cringey, presentation.
