Ubisoft
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Ubisoft has a large library of games to their name and almost all of them have tons of fans. Between Watch Dogs, Far Cry, The Division, and the Assassin’s Creed franchise, there is a wealth of popular titles that fans would be interested in celebrating and buying merchandise for. Which means that they could benefit from having another opportunity to showcase big announcements and generate some more hype for their games. Each game could have their own panel that both press and fans could attend. Plus, think of all the Assassin’s Creed fans doing parkour in real life.
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