Sony Is Going Solo, Will Run Its Own Event
3 Possible Reasons Sony Is Skipping E3 2019
Industry analysts have been murmuring for years about the decline of E3, and they’ve had good reason to do so. YouTube, Twitch, and the internet, in general, has completely changed the way companies are able to engage with their audiences. Why wait for a video game show to tell journalists about your games when you can just tell the audience directly?
That’s the question Nintendo directors asked themselves years ago before changing their keynote model to the Nintendo Direct presentations we see today, and they’ve certainly not been any worse for it.
Recently, companies like EA, who for years occupied enormous floor spaces at E3’s convention center, decided they too could engage their audience with their very own show. Microsoft joined the movement this year, too, running its own event across the way from E3’s own show.
So is Sony’s decision to opt-out of E3 2019 fuelled by similar intent –to command their own showcase at a time and location of their choosing? Is this Sony’s way of ensuring the maximum amount of attention on their products, safe from being drowned out by other industry news at E3?
That certainly seems to be the case. Sony’s statement makes mention of the evolution of the games industry, and that the company is looking to engage their community in “new and familiar ways.” Perhaps in saying familiar, Sony is alluding to a grander showcase at PSX in 2019 that will fill in for E3? As for the “new,” we’re not sure –maybe a succession of trailer drops throughout the year in a Nintendo Direct-style?
