Bring Back Flash Sales
Steam is notorious for its holiday sales that include massive discounts on games. However, before 2015, Steam offered even lower discounted prices on games through their infamous Flash Sales.
These were sales that had users vote on which game they would like to see drop in price, and the game or genre that got the most votes would appear on sale the next day for a limited amount of time. This caused a call to action and put an urgency on purchasing games.
Ever since Steam dropped the feature in 2015, the sales have become noticeably less exciting and fans are clamoring for Flash Sales to make their return. Although it has been rumored to come back multiple times over the years, we still have yet to see them actually make a return.
Bringing back Flash Sales will help improve the Steam Store and its Holiday Sales in 2020 by drumming up excitement and getting people to purchase more titles (even if they do just end up sitting in your backlog).