Why Steam Should Be Sweating over the Epic Games Store
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Steam typically provides a news roundup whenever you click on the icon for your game from the Steam library menu; in it are details on new updates for the game and news stories from any relevant games media.
Epic is taking that idea, and moving it a few steps further. They’re inserting options that allow users to choose whether they want to be contacted via email regarding any content updates involving the game, making it easier for developers to keep their audience engaged with their product.
On top of that, the Epic Games store is offering developers a way of reaching new audiences, by making the relationship between influencers (YouTube content creators, Twitch Streamers, bloggers, etc.) and developers simpler. Epic is launching what they refer to as the “Support-A-Creator” program.
The idea behind the program is that the influencers in this program will create content on games; should the developer be apart of the program, the influencer will be able to share a referral code or affiliate marketing link as a purchasing option for the game. If people use that influencer’s referral code or affiliate marketing link to make a purchase, they receive a 5 percent share of revenue from the sale. To jump-start the program, Epic is covering this 5 percent fee for the first 24 months of its existence.
This simple marketing program, paired with the generous split that Epic is offering to developers, makes the Epic Games store the premier digital retail platform to sell games on.
