dungeons & dragons, sales

Dungeons & Dragons’ Celebrates 40 Million Fans & Most Successful Year Ever

Wizards of the Coast is today celebrating 2019 as the most successful in Dungeons & Dragons’ 46-year history; an infographic that highlights some hugely impressive numbers, including 40 million fans worldwide, increased sales in key regions, and substantial online viewership numbers.

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The brand’s success is attributed to appearances across mainstream pop-culture mediums, including TV shows like South Park and Community, as well as the growth of the livestreaming ecosystem, with widely popular liveplay shows like Critical Role, or High Rollers and Oxventure in the UK.

Here’s a summary of Dungeons & Dragons 2019 key figures:

  • 6th consecutive year of growth.
  • 17.5 billion media impressions.
  • Sales of introductory boxed products rose by 300 percent.
  • Viewers watched 4.3 Billion minutes of D&D content on Twitch.
  • 2 Million people tuned in to D&D Live 2019.
  • 39 percent of players identify as female and this percentage is growing.
  • Sales in Europe increased 65% year-on-year, and have more than quadrupled since 2014.

Dan Barrett, EU senior brand manager for Dungeons & Dragons commented on today’s infographic in a press release:

“On the back of our biggest year in franchise history, Dungeons & Dragons is more popular than ever, with over 40 million fans globally. Our accelerating strong growth here in Europe contributes to that and is set to progress in 2020.

With ongoing expansion into tabletop products, streaming entertainment, and digital games, we’re going to continue introducing new fans to our legendary world of fantasy storytelling for years to come.”

Moving forward, Wizards of the Coast is confident the more people turn to online entertainment, the brand is poised for another big year. Specifically, upcoming video game releases such as Baldur’s Gate III are likely to continue driving interest in the franchise.

Baldur’s Gate 3 will release for PC and Stadia when it’s ready following an early access phase coming soon. The game will be based on 5th Edition Dungeons & Dragons.


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Alex Gibson
Alex was a Senior Editor at Twinfinite and worked on the site between January 2017 and March 2023. He covered the ins and outs of Valorant extensively, and frequently provided expert insight into the esports scene and wider video games industry. He was a self-proclaimed history & meteorological expert, and knew about games too. Playing Games Since: 1991, Favorite Genres: RPG, Action