Mobile Domination
Nintendo got its first taste of the mobile market in 2016 and it was fairly successful. While there are still some issues to iron out – price, free-to-play models, advertising, messaging – it’s going well for the first-timers. Part of the company’s success in 2017 will require keeping that up and not moving on simply because it wasn’t perfect.
Being popular on mobile does more than just make money (although, it can make a lot of money). It puts your company and properties in front of hundreds of millions of people, making whatever you put out next recognizable. It’s a perfect entry point for those who are on the fence about making the much larger commitment of purchasing a console and a game. Smartphones are a common commodity now, so it’s great to take advantage of them and use them as a way to attract new fans towards bigger, better hardware.
