5 Ways Microsoft Can Dominate a Sony-Free E3 2019

5 Ways Microsoft Can Dominate E3 2019 Without Sony

Focusing on Xbox’s Strengths

Focusing on the Xbox One’s strengths is the perfect way for Microsoft to capitalize on Sony’s absence.

As mentioned, Sony’s lack of platform doesn’t allow the company to form a reply within E3, so if the company can upsell its strengths over its competitor, then it will have a greater impact.

In particular, by centering in on the Xbox One X’s superior performance and backwards compatibility functionality would be easy avenues to score points.

Nintendo does this perfectly with its Nintendo Directs, which always keeps a light shone the platform’s superior points over its peers. Even announcing more games for backwards compatibility will have added importance given the absence of Sony.