Top 10 Most Iconic Gaming Commercials of All Time

Sega Dreamcast Commercial (1999)

Sega produced a few memorable commercials for the Dreamcast in the late ’90s but none are more iconic than the first one in the above collection of adverts. Shot like a music video, the ad places the character, representing the player, in a number of situations that you would find in games on the console – from stealth action to racing, all tied together to create one chase sequence.

The futuristic visuals and pumping techno music suggest to the viewer that Sega’s product is from the future and the slogan, “it’s thinking”, emphasizes the machine’s intelligence. With the terrible acting and cheesy action, it is an interesting way to present a new console but it certainly depicts the Dreamcast in the way Sega wanted people to think of it.