First Party Experiments
One of the things that became clear with the success of Pokemon GO was that it’s good for Nintendo to let go sometimes. While protecting an IP’s identity is important, it is sometimes necessary to experiment and allow a property to grow beyond its roots. If Nintendo didn’t take a chance on mobile games, and didn’t expand on Pokemon in this new way, all of those millions of dollars earned per day would have never happened.
We’re not saying that Microsoft necessarily needs to expand on their current properties. All are doing as well as they should be, but it would be interesting to see a bit of experimentation. It’s true that not many of the company’s franchises jump out as being ripe for AR, but that doesn’t mean studios can’t become a bit more imaginative.
Just imagine collecting different cars in a Forza RC AR game, or bringing Halo Wars to the streets. There are a lot of possibilities for the budding technology.