Maintain Clarity When Discussing the Scorpio
The Xbox One’s reveal was a bit of a strange one. Players were excited about the prospect of a more powerful console and the slew of games that would come with it, but the messaging was a little off. Was it a media center? Was it a dedicated console? Or was it some strange hybrid of the two? There was also the whole no used games 180 debacle and always-online issues that tarred the system’s big unveiling. With the Project Scorpio due to release later this year, Microsoft has another chance to knock the reveal out of the park.
We already know that the Scorpio is capable of native 4K resolutions and will be the most powerful games console ever, but very little else is really known about the system. If Microsoft wants the Scorpio to do as well as they hope, it’ll all come down to maintaining clear and concise messaging during its unveiling. Don’t muddy the waters of what the system is. Show fans blockbuster experiences and give them all of the information they need to know to make an informed decision and get excited. Microsoft’s recent E3 showings have certainly been solid, so here’s hoping 2017 hosts even more excellent events for the future of Xbox.
