Sega Saturn Available Now (1995)
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Surprises are a huge part of E3 and publishers love to say that a game is out ‘right now’. However, nothing has surpassed the surprise from Sega at the first ever E3 in 1995. They revealed that their new console, the Sega Saturn, was available as they were speaking – much to the frustration of retailers. Stores had no time to promote the console, organise stock, or create shelf space for the machine, making selling it difficult. It also proved to be a bad idea of Sega’s part and the console didn’t sell well due to the logistical problems that surrounded its release.
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