“It’s Ridge Racer!” (2006)
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This one isn’t the best in terms of games or announcements but it is easily one of the funniest E3 conference moments of all time. In 2006, Kaz Hirai took to the stage to show off the PSP. He addresses the crowd and, while holding the device, he talks about how they will likely recognize the start up screen and suggests that they’ll be excited about the title he’s about to show off. Eventually, he says that the title is Ridge Racer for PSP, which is met by near to no reaction at all. Clearly exasperated, Kaz Hirai shouts Ridge Racer loudly to prompt a reaction, but once again is doesn’t work. Possibly the most amusing example of a game company completely overestimating how excited people will be for a game.
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