Final Thoughts
Having gotten most of the more complicated parts of their ecosystem out of the way in 2016, 2017 will be 12 months of fine tuning the PlayStation message and focusing on building up what has already been established. Sony has a bit of an advantage over its competition by not having major new hardware releasing. That tends to split attention which is when one part of a gaming company suffers – whether that’s with supply, first-party studios, deals, or general gaming lineups.
Being able to focus primarily on games is a blessing. It won’t hurt Sony to have to spend some resources drawing attention to the PS4 Pro and PSVR, so you can expect that to be at every show, in every event, during every blog. 2015 showed that Sony knows how to leverage its partnerships to find success, with Bloodborne being a perfect case in point, and that will be showcased again in the coming months. The competition is going to have to hunker down if they are to have any hopes dealing with a focused PlayStation platform.
