No Resting on Laurels
Sony has fallen to hubris in the past, most notably with the launch of the PS3. The company ended up playing catch up for that entire generation, and while they did eventually manage to catch up, it was at the cost of a lot of hard work after putting themselves at a disadvantage. They learned to not rest on past successes then, something that we got to witness first hand in 2015 when intelligent advertising such as the continued exclusivity deals with Activision and some solid third-party deals like Bloodborne, one of the biggest games of that year, helped to keep Sony on top. An impressive feat considering the company’s own developers were still hard at work and wouldn’t have their games out within the year.
We’ve seen that they know how to handle their current success, but there’s always that slight chance that they can fall back into old habits and that would prove to be to the company’s detriment. A strong lead can easily be cut by persistent competition, so the company should definitely be always looking forward with bigger, better ideas rather than just reaping the benefits of what they’ve already done. Stagnation will prove to be the PS4’s undoing, and we only hope that Sony doesn’t make that mistake.
