5 Ways Microsoft Can Dominate E3 2019 Without Sony
Announce the Next Xbox
An obvious choice, but an important one. With Sony sitting out this year, then Microsoft must know that the Japanese company is probably gearing up for its next console.
So far, each company has gone toe-to-toe, releasing and announcing consoles close to one another. Microsoft, then, could announce its next console, even if it’s brief with little detail.
That way, Microsoft would dominate E3 columns, op-eds, and headlines, simply by announcing it is working on a next-gen system.
Usually, to alleviate hype focusing on one company, its competitor will announce something similar. Sony hasn’t got the opportunity to reply (unless it has something up its sleeve beforehand), so Microsoft should take this chance to be a step ahead of Sony before the next generation even begins.