Customization
Right now you can unlock skins, a few portraits, and some taunts. But why not dial it up a notch, Blizzard? Customization is a great way to keep players engaged. We’re not saying that Overwatch needs hats (we think it’s borrowed enough from Team Fortress 2 already), but some accessories, color switches, special portraits, and more skins are always a good thing.
If combined with a new reward system like suggested earlier, Blizzard wouldn’t have to worry about players unlocking the few things they want and then growing bored. This could create the opportunity for cross Hero customizations. Color patterns don’t have to be tied immediately to one player, so them being a random reward may not seem so harsh. The same can be said about accessories. I mean, anybody can wear a wig, right? Just picture Bastion with a shocking pink wig and tell me you don’t want that right now. Exactly.