10 Games That Had Hilarious Marketing Campaigns

Crash Bandicoot During the PS1 Era

Speaking of swagger, there are few gaming characters in the 90s that had more than Crash Bandicoot. Looking to carve a name out from under the shadow of gaming giants Nintendo and Sega, Sony adopted Naughty Dog’s Crash Bandicoot character as a mascot of sorts for the PS1.

The character was a central part of in your face commercials that even saw Crash go to Nintendo HQ with a megaphone to call out Mario.

Crash Bandicoot was quite revolutionary for its time, and the marketing strategy of “a guy in a Crash suit” has been revived by Activision in recent years with the release of the remastered versions of Crash 1-3 and CTR.