PlayerUnknown’s Battlegrounds
This game came out of nowhere and, with the help of a variety of huge Twitch streamers, has stayed consistently in the top three of most viewed games since its initial release in March of this year. To market this Battle Royale styled game, the developers at Bluehole held a series of closed betas in the weeks before it arrived on Steam. Giving the game to top streamers to play it live, thousands of people were first shown this game before they could buy it for themselves.
After seeing the tight combat and crazy action live, they tried to get access to the game before it was released. When it was put into early access, it already had a huge following from the Twitch streams, and has since sold over two million copies. With regular patches and content updates being the norm since March and the community growing at a rapid pace, PUBG doesn’t look like it’s going to be dethroned as one of the biggest streaming games anytime soon.
