Twinfinite is owned and operated by GAMURS Group Pty Ltd. The site was first founded in 2011 by Yamilia Avendaño, and was acquired by GAMURS Group in 2022.
Twinfinite was founded with a mission to focus on quality coverage of the video game industry, highlighting the diversity of its characters and creators. The site has accrued more than 600 million views in its lifetime, with millions of readers returning to Twinfinite every month for its brand of honest, original video game journalism.
GAMURS Group oversees Twinfinite’s operations across the website, search engines, social media platforms, streaming services, and off-platform news partnerships. The Twinfinite team remains independent from GAMURS, however, and GAMURS does not dictate or influence the site’s opinions or voice.
The site is funded through a mix of programmatic advertising, direct sales, and commercial campaigns. The editorial staff, however, operate independently from the advertising team, making their own decisions about content coverage, the tone of voice, and its execution.
On occasion, GAMURS Group will negotiate a direct affiliate or content campaign with third parties. These articles will have a clear disclosure at the top of the post identifying the content, and any supporting parties that helped fund its creation. Any affiliate content may have a separate disclosure informing readers about products for which GAMURS may receive a commission. More information about our sponsored and affiliate content policy can be found here.
Latest revision: May 27, 2022