5. Ubisoft
Ubisoft’s conference finds its way well down the ranking this year, but don’t think that means we didn’t enjoy the presentation. On the contrary, of all of the pressers at E3 2018, it was perhaps the most pleasant to watch. Ubisoft is a huge publisher, but there was a really intimate family vibe to the whole presentation. Perhaps it’s unsurprising that Nintendo is so willing to nurture its continued partnership with the publisher. And on that note, how cute is the bromance between Yves Guillemot and Shigeru Miyamoto?
In fact, the revelation that Ubisoft’s Toys-to-life title Starlink would feature Starfox as a playable pilot was arguably the biggest climax of the conference. It was a great moment, but also telling of the fact that there wasn’t too many new game announcements to really stir things up.
Sadly for Ubisoft, Assassin’s Creed Odyssey leaked in the build-up to E3 – not their fault, but that really took the gloss off the big reveal, even if it did look terrific. Elsewhere, Skull and Bones, and The Division 2 had already had their reveals. And so despite the feel-good ambiance of the conference, it all felt a little just like going through the motions.
