Final Thoughts
2017 is going to be a tough one for Nintendo, something that the company undoubtedly knows. It won’t be tough because they’re incapable, but because a lot is riding on this year and their new hardware. The Wii U put the company in a bad position in regards to the console space and that dark shadow is still looming over the Switch. It has a lot to prove, and that’s going to require a ton of work.
Nintendo is definitely going to step up advertising and marketing to get the word out that the Switch is coming and that it’s definitely not another Wii. They will also most likely have a more direct focus on just a few games in order to highlight its brightest points. Seeing as how they’re releasing a new console early in the year, it doesn’t allow for much wiggle room in terms of what else they can accomplish.
Hopefully they utilize this year as a chance to celebrate more franchises and games like they did with Pokemon in 2016. It helped keep Nintendo in the spotlight even when they weren’t actually selling anything. Positive attention is always a good thing, and if the company was paying attention last year, they’ll definitely be looking to capitalize on that once more. It will be very useful when dealing with competition, and will lead to success.
