EA’s Battlefield 4 Trailer Won’t Start
The Most Embarrassing E3 Moments Of All Time
Most of us are sympathetic to technical difficulties. These things happen, we can understand that. We’re not going to judge a game if we have to wait a few minutes for the video to display correctly, but that doesn’t mean that this particular moment wasn’t hugely embarrassing for the man-made to bear it on stage. EA’s Battlefield 4 trailer at Microsoft’s 2013 press conference began without sound, leaving Patrick Soderlund, the Executive Vice President of EA, stood there like a lemon for over a minute. He handled it like a pro and didn’t drop his nerve, which was great. However, the embarrassment levels ramped up when he says “I guess we’ll see it later,” before going to walk off, and then being told to stay on the stage. That’s when it starts to cross over into cringe-worthy. Poor, poor Patrick Soderlund.
