Press and Messaging
Nintendo has definitely struggled with messaging in recent years. The company likes to play things close to the chest (for good reason), and that often leads to fans feeling forgotten. On top of that, there wasn’t always clarity when they did decide to share, with the Wii U being a prime example of why that can be a bad thing.
The company opened up this year, presenting a much more fun experience for fans while also being much clearer in what they were putting forward. Reggie was clear in stating that the company realized they needed to do better with messaging. There was no room left for confusion, and they’ve become great and letting everyone know when they’ll share more rather than leaving things up in the air or open to interpretation. The first reveal of their upcoming console was clear and to the point. It showed off a console that is new and very much not a new version of the Wii. News about games came out in Directs that were fun and informative, and anytime a change was made, Nintendo made sure fans knew what was up. Heck, they even went on The Tonight Show to show off their new toys with Jimmy Fallon.
It’s a more open Nintendo that, while still keeping some secrets, is letting fans in on what’s going on by doing shows just for them and spreading the word on everything else that’s happening with their games.
This showed that the company has been learning a lot from past mistakes and what their competition is doing. They’re putting themselves out there and trying new things, and that’s helped to set the framework for what’s to come.
