Baron of Banter
Baron Zemo as the Coolest MCU Villain
Similar to how he didn’t really look the part of a Baron until The Falcon and the Winter Soldier, Zemo also didn’t really come out of his shell personality-wise until he returned in the TV show either. For the most part, he was simply a genius out for revenge in Avengers: Civil War, meaning his character didn’t really have too much depth.
His return in episode 3 of The Falcon and Winter Soldier proved that Baron Zemo is far more layered than he first appears, though. He motives are still consistent, as he despises HYDRA and the Super Soldiers, but he’s also considerably funnier and more likable.
Sure, he still is a bit skeevy, not really caring who he kills if they’re in his way, but his jokes and even his morals surrounding culture show he is more than just a sociopath. Couple this with his banter with Sam and Bucky and you’d be hard-pressed to find many other villains in the MCU that are cooler than the Baron.
Baron Zemo honestly fits in so well with Sam and Bucky that it’ll actually be a shame if he does end up reverting back to his villainous ways. I’ll be cool with just watching the three argue amongst each other till the end of time.