Pokémon GO Begins its Domination with a Soft Launch

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Time to be the very best, like no one ever was.

During the Nintendo Treehouse presentation of Pokémon GO at E3 last month, it slipped out that they were planning to launch the game in late July. Fans in various parts of the world, however, noticed earlier today that it was suddenly available on their respective app stores.

Users with iOS and Android devices in Australia and New Zealand can download the game right now. Some people have been able to get it in North America, but others have yet to see it in their app stores. It is expected that the full launch of Pokémon GO will happen within the next couple days. You can see the Android app store page here, and the iOS page here.

The E3 presentation revealed a slew of new details on the game, including the $35 price point for the Pokémon GO Plus peripheral. They also revealed that in honor of Pokémon’s 20th anniversary, the game would only launch with the original 151 Pokémon, with additional creatures to be rolled out over future updates. The crew presenting the game even showed it off by catching a Rattata live on the show floor.

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