It’s no secret that Ubisoft has struggled in the public eye in recent years. It’s not that they make horrible games, in fact they happen to make some really good ones. But sometimes companies can’t help but make decisions that don’t fly well with the fanbase.
Sometimes the ire just comes down to fans not understanding the methods of advertising (such as vertical slice demonstrations). Other times, it’s a matter of glitchy releases.
Regardless, there’s a very bright spotlight on Ubisoft as the company at the moment following the ill-reception of Assassin’s Creed Unity and Watch_Dogs. They’ve since released some solid games, such as Assassin’s Creed Syndicate, and with how things are looking this year, things may get even better for Ubisoft.