What’s In a Name?
While the name of the Nintendo Switch definitely sounds a bit gimmicky, it’s already instantly identifiable as its very own thing. You won’t go into a GameStop or Target and confuse this for being yet another Wii. That was something that ended up being a huge problem for the Wii U when it was initially announced and released.
Nintendo knew that for this newer console to succeed, it needed to have its very own identity and not be tied to the past, especially since the most recent console was a failure when compared to the competition. With just the simple act of finally putting the Wii name to rest, the Switch is already doing better than its ill-fated predecessor.