Bowser Breathes Success, Not Flames
Prior to joining Nintendo in 2015 as Vice President of Sales, Bowser was working at a different company for over eight years, as we mentioned before, this company is EA (Electronic Arts).
Now, when we think about EA, we might taste a little bit of salt in our mouths, not because of the recent distrust with the company, but more because of EA’s tendency to push microtransactions on their audience – something that Nintendo never really dabbles in beside character DLC packs for games like Mario Kart and Super Smash Bros.
Bowser started out at EA as the VP of Retail Planning and Marketing, moved on to become the VP of Business Planning, and almost two years later, left the company with his final title as VP of Global Demand Planning.
Bringing Bowser into Nintendo during 2015 was most likely due to Nintendo searching hard for someone with years and years of sales experience, like Bowser more than definitely has. When you look at the sales numbers that EA games achieve, any company, including Nintendo, would want a piece of that sweet ‘ol pie.