5 Dying Games Saved by Hail Mary Publisher Moves
Rainbow Six: Siege
Rainbow Six Siege has only become more and more popular since its release. From December 2015, when it first launched, until the following fall, Siege was largely ignored, with only a small fanbase dedicating their time to the game.
However, Ubisoft released more and more content, beginning with its Year 2 content. New Operators, New Maps, Competitive Seasons, and Themed Events were all laid out in a detailed Road Map. It ensured that Siege players were treated to new features regularly that kept them coming back. The game was also gradually improved as new features were added, and the player base continued to grow.
In the fall of 2016 and early 2017, in the run-up to ‘Year 2’, the player base tripled. The Steam concurrent figures went from 10,000 in October 2016 to over 30,000 the following February. That was only the beginning, though, and Siege now sees upwards of 70,000 concurrent players. The introduction of Year 2’s content was the start of it all.
