If I could sum up EA’s performance in one word, it would be cringe. EA didn’t seem to understand what gamers wanted this year. They don’t want sports celebrities going up on stage and giving wooden performances. The audience that’s tuning into E3 doesn’t want a lackluster demonstration of a mobile game featuring obscure YouTube personalities. The silence from the audience throughout EA’s presentation was deafening and telling. The people in attendance just weren’t invested. EA’s presentations continue to follow trends that were never relevant to begin with.