Back in 2009, Activision CEO Bobby Kotick originally set up the Call of Duty Endowment as a charity meant to help veterans find work following their time in the military. Now, it’s expanding to UK veterans, with a brand new drop of DLC for Call of Duty: Black Ops III to help raise funds for the program.
According to Activision, it’s already helped over 37,000 veterans in the US find employment, and the initiative is working to do the same thing in the UK, looking for charities to team up with to make it happen. There’s a new content pack available for Black Ops III which comes with a new animated calling card and three rare supply drops, up for grabs with all proceeds from anyone who purchases in the UK going to the Endowment fund.
If you’re already going to be playing Call of Duty anyway, it’s certainly worth picking up the pack to help support veterans overseas and at home. This is a program worth supporting, and there’s even goodies in it in return for you. As far as Call of Duty itself goes, Call of Duty: WWII is up on the horizon, with the second Private Beta weekend having just ended.
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