The Game Awards took place last week and was undoubtedly a resounding success. It has now been announced on the official website for The Game Awards that the show gained 3.8 millions views online from gamers who weren’t able to be there in person. This number is a big increase on last year which saw 2.3 million viewers.
In an interview with Polygon, The Game Award’s creator Geoff Keighley stated it was “encouraging” to see how much the show has grown. “Our goal is to bring this show to as many gamers as possible, and this unique distribution approach continues to pay dividends. The interest and response to the show in China was especially exciting to see,” he said.
The majority of viewers were from China, who made up over 1 million of the views. This was greatly helped by a deal between Keighley’s production company and the huge Chinese internet company Tencent. Tencent owns League of Legends developer Riot Games was instrumental in bringing a stream of the show to Chinese gamers.