Messaging
While the conferences that Sony attended in 2016 didn’t change, the way in which they’ve refined their focus and messaging in recent years was definitely in full force at both E3 and PlayStation Experience. From start to finish at both of these conferences, Sony spent no time talking about the things fans didn’t care about like corporate talk or lengthy ramblings about subscription services coming to your console. Instead, we got trailers, gameplay demos, epic announcements for the likes of The Last of Us Part II, Crash Bandicoot: N’Sane Trilogy, and Insomniac’s Spider-Man, and release dates to set our countdown timers for.
Outside of conferences, Sony’s focus on ensuring that there is clear and concise messaging when there needs to be has been prevalent. Answers regarding the PS4 Pro and certain feature exclusions were provided soon after the unveiling. Despite its very tech-heavy content, the PS4 Pro’s unveiling did well to showcase the type of improvements players could expect to see from the new system. Heck, even the PSVR’s admittedly cable-intensive setup was accompanied by free demo videos online. With Sony’s jam-packed conferences, excellent communication, and a more focused vision for what they want to deliver, it’s never been a more exciting time to be a PlayStation fan.
