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“We Have Learned Some Big Lessons from Homefront,” Says Marketing Director

homefront: the revolution

“We Have Learned Some Big Lessons from Homefront,” Says Marketing Director

“Quality is absolutely king.”

Homefront: The Revolution was released earlier this year and received mediocre reviews due to its vast amounts of technical issues. Some critics did feel the game featured some good ideas, but the overall experience was hampered by bugs.

In an interview with MCV, publisher Deep Silver’s global brand and marketing director Paul Nicholls stated that the game was released too early and believes that’s why the game wasn’t as successful as it could have been. “We have learned some big lessons from Homefront,” he said.

Nicholls went on to state that the quality of a game is very important in the video game industry and that Homefront: The Revolution probably should have been delayed in order to iron out the bugs.

“You can see in the market at the moment, quality is absolutely king and some big IPs have struggling figures at the moment,” Nicholls stated. “We learned a lot of lessons about what to do going forward. Not just the quality of the product, but when we launch as well.”

Nicholls did go on to praise developer Dambuster for doing a “fantastic job” when it came to releasing patches and updates to stabilize the game. “The sentiment with consumers has really turned around,” he said. “We’re getting a lot of positive feedback compared to when we launched, so timing was probably the biggest lesson we have learned there.”

Homefront: The Revolution was meant to be a reboot of the first Homefront game which also didn’t perform as well as hoped. There is no word yet on a third game.

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