It looks like things are looking up for Ubisoft in 2016, and apparently, digital sales have a lot to do with it.In Ubisoft’s most recent financial report show a significant increase in sales over the last fiscal period (€207.3 million), a rise of over 35 percent to €281.4 million.
In Ubisoft’s most recent financial report show a significant increase in sales over the last fiscal period (€207.3 million), a rise of over 35 percent to €281.4 million. As for the reason for this sharp increase, the company says that a sharp increase in digital revenue is to thank. Digital sales now account for 72 percent of their total sales compared to less than half since June 2015.
The report also highlights an increase of monthly active users in games like Tom Clancy’s The Division, Rainbow Six Siege, and The Crew, which are up by 43 percent. Also significant is a rise in recurring player investment in these games (which includes in-game purchases), up by 132 percent.
Co-founder and CEO Yves Guillemot celebrated 2016’s growth for the company in the report.
“Our excellent performance in the second quarter as well as the sharp improvement in our profitability during the first six months of the fiscal year are proof that we have gotten both our digital strategy and our approach to multiplayer games right. The Crew, The Division and Rainbow Six Siege each have more than 10 million registered players, demonstrating that we are effectively executing our business development plan and moving towards an ever-more recurring model. All of our actions and initiatives are aimed at achieving this objective. We are creating powerful franchises that offer long-term visibility. Our multi-studios organization enables us to have regular games releases. And the Live experiences for our consoles and PC games, including our investments in eSports, encourage long-term player engagement. As a result, Ubisoft is well positioned to achieve very high value creation over the coming years.”