Despite the PlayStation 4 dominating from the start and seemingly having an iron grip on the console market, the Xbox One has not only made a comeback, but has also managed to maintain its sales. In fact, September marks the third month in a row that Xbox One was the winning console, according to data from industry-tracking firm The NPD Group.
This is coming off after the Xbox received a slew of AAA games such as Forza Horizon 3, ReCore and Gears of War 4 along with the Xbox One S being out. The newest console not only introduced a more sleek design that most updated consoles get, but also better hardware. The Xbox One S is a major part of why sales are so high, according to a statement released by Microsoft to Venture Beat.
“Thanks to our fans, Xbox One was the best-selling console in September in the U.S. for the third month in a row according to NPD Group as well as the best-selling console in September in the U.K. according to GfK Entertainment UK. In addition, Xbox One was the only gen eight console to see year-over-year growth in September in the U.S., Australia, the U.K., and many other countries worldwide. This success was driven by our fans and their support for Xbox One S, which is the only console available this holiday with built-in UHD 4K Blu-ray, 4K video streaming and HDR for gaming and video.
We received an incredible response to Forza Horizon 3, the No. 1 first-party title for September in the U.S., Australia, and U.K. according to NPD Group and GfK Entertainment UK. Global engagement on Xbox Live – the fastest, most reliable gaming network – continues to grow and the number of unique multiplayer users increased 57 percent year-over-year. With the blockbuster launch of Gears of War 4 for Xbox One and Windows 10 this week and the upcoming release of Clubs and Looking for Group on Xbox Live alongside the launches of Dead Rising 4, Battlefield 1, Call of Duty: Infinite Warfare, Dishonored 2, Final Fantasy XV, Titanfall 2, and Watch Dogs 2 in the coming months, Xbox is the best place to game this holiday.”
It will be interesting to see if Xbox can keep its sales up as the PSVR is officially released to the public, and even more so when the PS4 Pro comes out on Nov. 10, 2016. Xbox Scorpio could help increase those numbers, but has the ambiguous release date of holiday 2017.