Gearbox’s attempt at a console first-person shooter/MOBA hybrid was stifled by the timing of its release, and its inferiority when stacked up against its competition. With Overwatch releasing just weeks after, and its beta having been so successful, Battleborn would have to pull out all the stops to come out on top.
Unfortunately, it failed to do so. Its lack of an expansive store during matches seemed confusing, and the confusion was only further deepened by its reliance on MOBA strategies. This left it difficult for newcomers to the genre to pick up and enjoy it from the get-go as much as Blizzard’s title allowed for. This, combined with its lackluster backstory, and underwhelming campaign, meant Battleborn lacked an identity, leaving Overwatch to become the dominant online shooter of May.