Recently, Kim Kardashian sat down with Recode’s Kara Swisher and discussed e-commerce, among a number of other things. In the interview, Kardashian said that while she’s “totally fine” with in-game app purchases and uses them within her own apps, including her best selling mobile game Kim Kardashian: Hollywood, they need to be implemented in a way that that doesn’t interfere with the experience and allows “seamless play.” Kardashian said she wasn’t happy with how other games dealt with the e-commerce system in relation to in-game prompt screens.
Kardashian used an incident with her daughter to explain herself, “We were on a long car ride, and we were so annoyed that everything kept popping up and popping up that our daughter would cry every time the game wouldn’t finish playing.” She continued to say “It kept popping up to the point where a two-year-old couldn’t play a game.”
It seems mobile game developers would be wise to heed the business-savy entrepreneur’s words as Kim Kardashian: Hollywood has been a best seller on the app store not once, but twice. The game has also seen multiple versions and the addition of more members of the Kardashian family, including sisters Kendall and Kylie. With a resume like that, how could you not take the reality star-turned-app development guru’s advice? With more plans to move into the digital market, things certainly look hopeful for the Kardashian brand.
Do you guys agree with Kim K’s assessment on the mobile game industry? Are you also eagerly awaiting the announcement of Kim Kardashian: Hollywood 2? Leave a comment and let us know!