Uncharted 4: A Thief’s End is right around the corner and fans can’t wait to step into the boots of Nathan Drake for one last adventure. As one of the biggest and most anticipated games of 2016, it probably wouldn’t surprise you to learn that Sony is going all out when it comes to the game’s marketing campaign, but did you know this is actually PlayStation’s largest ever software marketing campaign?
Speaking to MCV, Sony UK stated that the marketing push will include digital, print, and TV advertising, along with “innovative” in-store marketing that sees Drake “swinging from a real rope”.
This will be Sony’s “biggest ever array of innovative POS (point of sale), including pallets with Nathan swinging from a real rope; treasure chest cubes, stand out FSDUs (free standing display units), window vinyls and more”.
It looks like we’re going to be seeing a lot of Nathan Drake over the next few weeks. Uncharted 4: A Thief’s End is due to be released exclusively on the PlayStation 4 on May 10.