As first reported earlier this week by Fortune, Sony will make the PlayStation VR available to demo for the public starting in June, but only at GameStop.
John Koller, Vice President of marketing at Sony Interactive Entertainment, gave a presentation to GameStop executives and investors this past Thursday, stating that Sony will be sending out over 500,000 in-store demo units across stores, starting in June this year.
Highlighting games such as RIGS, Highware Game’s Golem, CCP Game’s EVE: Valkyrie, and Electronic Art’s Star Wars Battlefront VR, Koller said that experiential marketing will be a huge part of Sony’s marketing plans for the PlayStation VR, hence the demo units sent out for the public to try.
Tony Bartel, COO of GameStop, stated that the retail company will have a significant number of stores with dedicated PlayStation VR units available to demo, and in addition to this, Sony will be touring the nation using trucks with the PlayStation VR available for anyone to demo.
“We’re clearly going to be the key launch partner. We’ll be selling Sony PlayStation VR hardware, bundles, and games in stores,” Bartel concluded.
The PlayStation VR will launch worldwide in October 2016, and will retail for $400/£350, or for a $500 bundle that comes with the PlayStation Move controllers and the required PlayStation Eye camera.