Convenience
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In some cases, season passes allow fans to invest in a beloved title ahead of time. Players with loyalty to a brand or solid interest in the game typically plan to drop a fair bit of money on merch, extra content or maybe even a special edition. Season passes allow these fans to pick up inevitable DLC and expansions in a bundle to ensure they’re not going to miss out on anything, along with any bonus bits of content like character skins or extra weapon packs that get thrown in.
In a world of DLC, season passes continue to sell because they offer the easiest and most cost-efficient way to ensure the entire experience. Sales equal staying power, even though the existence of DLC content in the first place is often debated.
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