Rise of the Tomb Raider is due to be released exclusively on Xbox on November 10, the very same day that the highly anticipated Fallout 4 will also be released. Both are hugely popular franchises and Microsoft feels confident that Rise of the Tomb Raider can co-exist with Fallout 4.
In an interview with Kind Funny Games, Microsoft’s Aaron Greenberg said that he believes both games will be successful, partly because they are “not direct competitors per se” and appeal to different audiences.
“The challenge is that you have to look at the production schedule,” he said. “You want to make sure that you don’t rush the game so that it’s not done or not of high quality. That is always the number one priority. The challenge with Tomb Raider is if you go a week later you’re against Star Wars Battlefront, if you go a week earlier you’re against Call of Duty Black Ops III; you go two weeks earlier you’re against Halo 5.”
Greenberg also explained how releasing at the end of a holiday can be problematic.
“And then you go late and then you’re like well, ‘Does the consumer have money left to buy the game?’ So there wasn’t a better scenario for us except that was the week it wasn’t going head-to-head against Call of Duty or Star Wars Battlefront,” he explained. “We felt like the Fallout audience and game, while both fantastic games, they’re not direct competitors per se. But it’s two big, big titles launching at the same time and we hope people will buy both.”
Greenburg also explained how picking a launch date for your game can be a tricky task.
“Most teams pick their date not knowing what else is going to be there,” he said. “And once you know then it’s like, would you rather launch against Call of Duty, Star Wars, or Fallout? So you just got to launch and stick with your date and feel confident that the game still stand up and we believe it will. It’s a fantastic title.”
Rise of the Tomb Raider is due to be released on the Xbox One and Xbox 360 on November 10. It will be released in early 2016 for the PC and will then be released on the PlayStation in late 2016. Fallout 4 is due to be released on the PlayStation 4, Xbox One, and PC on November 10.