5 Ingenious Video Game Marketing Campaigns

These days, most games are marketed with a trailer, maybe a magazine ad. Then there are developers that go the extra mile.

Call of Snapchat

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The Call of Duty games are usually revealed one of two ways: a leak, or a trailer at an NBA game. There hasn’t been a leak yet, and nothing has been said yet on the trailer front, but hints about the game are being revealed through Snapchat, of all places. Yes, seriously.

CharlieIntel saw that a small update to Call of Duty: Black Ops II added new emblems that appear on some posters in the multiplayer maps. The QR codes allow you to add the Call of Duty Snapchat account. The account will send you a short, ten second video of a forest environment. Droning, almost hypnotizing music plays softly as a man says only a few words: “Listen only to the sound of my voice.” Odds are that this game will be Black Ops 3. With three developers in the cycle, it’s Treyarch’s time to shine. Some form of mind control will be involved in the game, but the question is, are you being hypnotized by the heroes, or the villains?


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Author
Justin Carter
Justin was a former Staff Writer for Twinfinite between 2014 and 2017 who specialized in writing lists and covering news across the entire video games industry. Sometimes a writer, always a dork. When he isn't staring in front of a screen for hours, he's probably reading comics or eating Hot Pockets. So many of them.