Sony and their PlayStation brand are faced with many successes these days. With the release of their PlayStation 4 console almost a year ago, the company has regained the pole position in the home console race. The PS4 has sold over 10 million units since launch and holds the lead in hardware sales for the past 8 months by NPD figures. It’s clear Sony is off to a great start and fortunately, they doesn’t want to rest on their laurels. They want to hold on to the success they’ve found in this console generation. Their method? By betting on the new future of entertainment.
Many industry experts predict that gaming consoles as we know them will cease to exist in the somewhat near future. Being constrained to hardware specs and physical objects will be a thing of the past and we’ll be living in a world where everything is streamed instead. Sound absurd? Think of the film, TV, and music industries. It’s rather common nowadays for people to stream their entertainment through the internet.
Streaming gives people the flexibility to enjoy their entertainment on their own terms. No longer do you have to nod along as your friends talk about what happened on last night’s episode of Game of Thrones, you can watch it when you’re ready. After you finished dinner at your grandparent’s, survived looking through the family albums, and suffered comparisons to your cousins, you can come home and enjoy your entertainment as you please.
The entertainment industries have already begun to accept the future of streaming. The big corporations have been spurred on by Netflix, Hulu, Spotify, and the like to optimize the internet as their delivery method. You would think that Sony and Microsoft, the gaming industry’s leaders, would do the same thing. That’s where Sony steps up to the plate. Sony’s purchase of Gaikai back in June 2012 was a massively strategic decision, both for the short-term and the long-term. The company was incorporated into the PlayStation division to provide the infrastructure for Sony’s future streaming ambitions.