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Destiny Ships Over $500 Million in Copies on Day One


Destiny Ships Over $500 Million in Copies on Day One

Activision has announced that Bungie’s new shooter Destiny has shipped record numbers to retail stores and to first party console carriers on its first day.  The game, which was infamously given a whopping $500 million dollar budget by Activision, seems to already be paying dividends, as that lofty budget has already been matched in terms of copies sold in to retailers.

While impressive, it still stands to be seen how the game’s sell-through numbers will look, as sold-in to retailer stats don’t directly translate to full, $60 per copy sales.  Still, it is clear that the launch of Destiny is one of the biggest ever for a new property, and the hype seems as though it will hold up well past launch day.

Activision publishing CEO Eric Hirshberg remarked on this success, predicting a bright future for Destiny as a franchise:

“Since the beginning, we’ve been confident that our investment and belief in Destiny would pay off, but not many people believed we’d be able to say it did so on day one. Destiny is officially the biggest new franchise launch in our industry’s history. It’s also the highest-selling day one digital console release in history. We have more confidence than ever that Destiny will become one of the iconic franchises of this generation, and Activision’s next billion dollar brand.”

Destiny becoming a billion dollar brand akin to Call of Duty isn’t so hard to imagine, considering the fact that, if all the copies already shipped to stores sell through, the game will already be halfway there.  And barring a massive dropoff in interest, that seems more like an inevitability than a possibility.

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