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Ubisoft Wants to Win Back PC Gamers


Ubisoft Wants to Win Back PC Gamers

Alain Corre, Ubisoft’s executive director for EMEA, spoke at Gamescom of winning back the PC audience using player feedback and a more thoughtful PC strategy.

“We recognize the importance and needs of PC gamers, and want to continue to improve how we create and support games for PC,” Corre told MCV. “As a percentage of our business, PC grew last year, from 11 per cent in 2012/13 to 15 per cent in 2013/14, which is an indication of the progress we’re making.”

The company’s PC strategy thus far has been plagued by uPlay complications,  PC titles delayed notably past their console releases, and complaints over always-on DRM, which requires users to have an internet connection to play a game. With these troubles in mind, Ubisoft looks to mend their PC rapport through improved response to player feedback and the timely release of PC titles.

“We listen to feedback from players and continue to adapt accordingly; for instance, we switched to a simple, one- time activation for our PC games – a standard practice in the industry,” Corre noted. “We’re also doing our best to bring our games to PC at the same time as the console versions. Assassin’s Creed Unity and Far Cry 4, for example, will be released simultaneously on console and PC, and this will continue to be the goal for all our major titles.”

Cognizant of their past blunders, Ubisoft is hopeful it can support PC gaming moving forward. Corre also noted they are “committed to improving the optimisation of our games for each platform on which they’re released – including PC.” With a little optimism, patience, and good faith, we may see a new and improved Ubisoft in the upcoming year.

Assassin's Creed


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