PAX is infamous for being absolutely, unimaginably huge. People travel from around the globe just to have a chance to be a member of the tens of thousands of people in attendance every year. But why? What makes PAX so special that people would put so much effort into showing up? I took to the show floor on the busiest day of PAX to ask attendees just what PAX means to them personally and why they’ve grown to love one of the largest consumer driven events in the world.
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